Catapult Thinking projects include the development of new brands and the refinement of existing brands, or brand portfolios, to respond to new business challenges. Our work spans B2B and B2C engagements for a wide range of manufacturers, retailers and service providers. We draw on our experience with diverse businesses and varied buying and selling channels to formulate best practices for new challenges.

Position brands for category leadership.
Defining the right place and voice for brands in challenging categories.

Re-establish brand relevance with customers.
Reimaging a brand so that it connects with its evolving audiences.

Clarify and focus brand portfolios.
Align brand architecture with product roadmaps for more profitable growth.

Create brands to engage new opportunities.
Leverage existing equities or create new associations to capitalize on market dynamics.

Develop deeply meaningful brand experiences.
Animate a brand experience across segments, channels and touchpoints.