Overview
Shure discovered that professional musicians found the high-quality acoustics of Shure's in-ear stage monitors perfect for listening to music on the tour bus. Our research helped translate that insight into a plan for migrating sound-isolating earphones to the consumer audio channel. Catapult Thinking developed the retail presentation for the Shure E Series—initially in audio specialty channels, and the following year in mass channel retailers. From brand identity to package structure to launch collateral, we created a distinctive presence that translates Shure's heritage in live performance sound for new audiences. Most recently, Catapult Thinking helped Shure extend its personal audio line for use with gaming, mobile phone and hybrid applications.
Impact
The E Series sound-isolating earphone program helped Shure grow their in-ear earphone sales in consumer electronics channels 800% over 3 years. In rapidly expanding their sell-in from specialty audio retailers in year one to mass and specialty stores in year two, the program established a critical beachhead for the Shure brand across consumer electronics channels.
