Overview
Handcrafted Bigsby Vibrato Tailpieces have rocked the music world since the 1940s. As part of Catapult Thinking's marketing strategy to increase sales, we recommended packaging the most popular models as kits for retail sales. Our strategy made sure that the products were merchandised front-of-store and top-of-mind with musicians. Research with luthiers, retailers and consumers ensured that our packaging, retail graphics and instructions were clear, usable and consistent with the integrity of this music industry legend.
Impact
The sell-in and sell-through of the repackaged Bigsby products exceeded projections and resulted in brand distribution via the Fender distribution network.
