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Catapult Thinking has developed an innovative merchandising system for Sabian, a leading cymbal manufacturer. The system of highly configurable structures and accessories allows Sabian products to be tested and experienced in the most accurate and optimal setting possible, regardless of the constraints typical of music retail environments.
The design of the Sabian Vault Retail Merchandising System addresses retailers' unique floor plans while providing retail staff and customers the ideal platform to experience the unique sound characteristics of a cymbal. Based on three primary elements—size, scale and product presentation—the Sabian Vault maximizes cymbal SKUs into "trees" that can be easily incorporated into virtually any retail floor plan. Catapult Thinking discovered during research that most music retail spaces install brand collateral but rarely rotate or remove old collateral. The Vault allows Sabian to propose future graphic and fixture reconfigurations with minimal effort, simplifying the display of new brand collateral as new products are available.
"Our work with Catapult Thinking began with their extensive research with our retailers about the unique dynamics of cymbal sales and the Sabian brand experience," says Stacey Montgomery Clark, Director of Marketing at Sabian. "Catapult provided us with the insights and recommendations necessary to embark confidently on this extensive, game-changing program—and its initial results are well beyond our forecasts."
The successful launch of the Sabian Vault Retail Merchandising System at the winter 2006 National Association of Music Merchants (NAMM) tradeshow prompted strong presale confidence and accelerated the worldwide rollout of the system. Within the first quarter of 2006 Sabian has seen a 40% increase in product sales as well as an overwhelming demand from retailers for the Sabian Vault System.
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© 2006 Catapult Thinking LLC |
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