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Catapult Thinking announces the launch of a new series of trade advertisements and a micro-website for the Bacou-Dalloz Group's Howard Leight and Bilsom brands, industry leaders in hearing protection. The new campaign, which emphasizes the human characteristics that drive hearing protection, is an extension of the brand positioning and communication design work Catapult Thinking had previously developed to consolidate Howard Leight earplug and Bilsom earmuff product lines into the Bacou-Dalloz Hearing Safety Group.
"For years, hearing protection was a numbers game, with companies trying to trump one another with facts and figures about noise reduction," says Bill Sokol, VP of Strategic Marketing for the Hearing Safety Group. "Working with Catapult Thinking, we elevated the discussion of hearing conservation to a whole new level. We gave the people who specify and wear our products a more complete story that includes comfort, convenience, communication and caring."
Implementing "The 4 C's of Hearing Protection" was crucial to the development of the new campaign. Bacou-Dalloz's forward-looking "Safety Beyond Compliance" concept educates buyers on how to select the right earplugs and earmuffs according to a Comfort, Communication, Convenience, and Caring protocol. Catapult Thinking applied this curriculum to a series of advertisements—and to the micro-website designed to serve as a learning tool for understanding the 4 C's. To learn more about this innovative concept, visit the micro-site at www.hearingportal.com/people.
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© 2006 Catapult Thinking LLC |
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