Overview
Shure PSM Series personal stage monitors provide in-ear sound that improves a performer's ability to hear themselves on stage in live performance. Because the product story is powerful but complex—even for music store sales staff—few target consumers were getting the message. Working closely with the Shure team, Catapult Thinking created a free-standing product demonstration kiosk that allows customers to hear the benefits of PSM for themselves—and helps retail sales staff confidently close the sale.
Impact
Stores began selling out of their back stock of the PSM 400 product the week that the kiosk arrived, which made room for new packaging and an expanding product line. This strengthened Shure's relationships with its channel partners, affirmed the in-ear category as a viable alternative to floor monitors, and positioned Shure as the leader in this emerging category.
Scope
Channel Research
Communications Strategy
Merchandising
Print Communications
Digital Experiences
Copywriting
Environmental Graphics
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