Overview
The team at Pepper Computer developed a new wireless computing pad, designed to let users kick back and enjoy the Internet in a wireless, anytime-anywhere context. Catapult Thinking created a positioning, brand identity and packaging system that instantly informs consumers that the Pepper Pad is the perfect companion for leisure-time pursuits, and a refreshing break from their work computers.
Impact
Pepper has created a unique presence in the online consumer electronics products market and is helping to define a new category of wireless computing convenience. Pepper is now exploring ISP partnering options in the US and Asia and direct-to-customer sales through Amazon and other online retailers.
