Overview
With a portfolio that included COMDEX and Networld+Interop, Key3Media was the premier producer of events, forums and conferences for technology industries. Following its reorganization under Chapter 11, Key3Media chose to break from the past; the company asked Catapult Thinking to devise a naming strategy more consistent with its vision of live event marketing. Catapult Thinking embarked on a naming strategy that celebrated the energy of interactive marketing across channels and highlighted the company's global presence. We created the company's new name and identity—MediaLive International—and worked with their internal team to guide its launch.
Impact
Under the new MediaLive International banner, the company attracted the attention of industry giant CMP Media. In early 2006, MediaLive International's Technology Media Group was acquired by CMP for $65M.
