I get a lot of questions about how we came up with such a cool name (Roomba®), and I always tell them that we engineers at iRobot were fundamentally incapable of coming up with something good, so we hired Catapult Thinking to help us.
Colin Angle
CEO and Co-founder
iRobot
I get a lot of questions about how we came up with such a cool name (Roomba®), and I always tell them that we engineers at iRobot were fundamentally incapable of coming up with something good, so we hired Catapult Thinking to help us.
