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Capturing the passion we feel for the Shure brand and sharing it with our creative partners was a very powerful goal. We knew it would lead to more meaningful communication, and a more consistent expression of the Shure story our customers expected to hear. We nailed it. The brand essence project was among the first in our ongoing relationship with Catapult Thinking and a great example of the collaborative process we've come to rely on.
Kimberly Britton
Senior Advertising Manager
Shure Incorporated
Stores began selling out of their back stock of the PSM 400 product the same week that the kiosk arrived. Product that had been in the store for months without any turns now made sense when the kiosk demo turned the idea of In Ear into reality in the store. This experience has strengthened our relationship with channel partners, setting the stage for the launch of new product innovations in the In Ear monitor category.
Scott Sullivan
Senior Product Manager
Shure Incorporated
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