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We believed that the communication in this category was ripe for reinvention. We were delighted that Catapult Thinking was able to help us define a new selling platform while simultaneously repositioning our two premier brands. This program has transformed our business in the US and the EU, reaffirmed our leadership role in the category and returned significant gains in both Howard Leight and Bilsom product sales.
Bill Sokol
VP Strategic Marketing
Bacou-Dalloz
| |
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