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The Vision System was an enormous investment for a company our size to underwrite and roll out internationally. But it was also a step retailers and customers expected of Zildjian. We knew the time was right for innovation. The system that Catapult Thinking proposed fulfilled our expectations for the next step in cymbal retailing. Our percentage of total sales in most music stores is small, but our brand is a powerful icon that strengthens retail credibility. The Zildjian Vision System concentrates that brand energy in every store where it appears and has increased sales among all segments of our market.
Colin Schofield
Vice President, Marketing Worldwide
Avedis Zildjian Company
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