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Senior staff
Catapult Thinking's senior staff has extensive experience in interdisciplinary design consulting for diverse consumer, technical and industrial clients.
>> Director of Verbal Branding & Content
Mike has worked as a writer, information designer, communication strategist and creative director for 20 years. He specializes in communication solutions and strategies, as well as translating complex business and technical information into user-oriented communication. Mike's experience includes brand strategy and positioning, naming, consumer packaging, marketing communication, web development, advertising and user research. Mike was a founding member of the Information Design practice at Fitch in Columbus, OH, where he worked for clients including Philips, International Paper, Texas Instruments and Kodak. Mike has also consulted with branding and design firms including Siegel & Gale, IDEO, Ziba, PAOS and Lister Butler. He was Partner and Creative Director at i-Collaborative, a web and branding firm, and is a faculty member in the Master of Science in Communications and Technology Management Program at Bay Path College. Mike received his B.A. in English Communication Arts from Waynesburg College and M.A. in Professional Writing from Carnegie Mellon University.
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